Serefina Studio

BRAND IDENTITY

Serefina Studio brings the beauty and craftsmanship of traditional textiles into the modern home, creating heirloom-quality rugs with a purpose beyond the piece itself. Each rug is sourced, woven, and sun-stretched in India using the finest materials, while supporting the skilled artisans and vendors who bring each design to life.

Our goal was to build a brand identity that felt equally rooted in heritage and relevant to the way we live today. We created a visual language that gives the craftsmanship room to speak—refined and elevated, but warm enough to feel at home in a modern space.

The result is a brand that honors where each piece comes from while looking confidently toward where it belongs next: in homes meant to be lived in, loved, and passed down.

IN COLLABORATION WITH HINGE CREATIVE CO.