Well Gifted

BRAND IDENTITY, WEBSITE DESIGN, E-COMMERCE FLOW & PACKAGING

Introducing Well Gifted, a local, custom gift shop in the Fort Worth area. They came with a simple goal: create a gifting brand that felt personal, thoughtful, and easy to love. I led the brand design alongside other members of my full-time gig’s creative team, with my concept ultimately selected as the foundation for the brand. From there, we explored several color directions before landing on a palette that felt softer, calmer, & more timeless— still personable and vibrant, but designed to stand apart from fleeting trends.

We carried that same thinking into the Shopify experience, creating a storefront that makes gifting feel as thoughtful as the gift itself. Beyond browsing individual products, customers can build their own gift boxes, customize selections, add notes for the recipient or seller, and create something that feels uniquely theirs.

As the brand has grown, so has the experience. Most recently, we extended the gifting journey into collegiate e-commerce, creating tailored shopping paths for rush, sorority, and first-year student gifting.